9 November 2012 2:49 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

Being a film star not high up on the list of 1950's children's career ambitions

Only 2 per cent of the boys and 5 per cent of the girls answered "Film actor" or "Film actress" to the question in a Government "quiz" on cinema-going "What would you most like to be when you grow up?" When they were asked which of sixteen film stars they would like to be nearly one in seven said "None." The children's ambitions were, on the whole, very practical, says the report, issued to-day, of a social survey made by the Central Office of Information in 1948 for the Departmental Committee on Children and the Cinema.

Answering the careers question, which was put only to children in the 10-15 age group, 58 per cent of the boys made "realistic" choices. So did 73 per cent of the girls. Compared with 36 per cent of the boys, only 15 per cent of the »

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