9 November 2012 2:30 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »
The Force is strong (and feathery) with new iPhone, iPad, Android and Windows Phone app
Angry Birds. Star Wars. The very thought of these two global entertainment brands coming together was controversial when first announced, with plenty of critics suggesting the Star Wars brand was somehow being sullied by the association with a mobile game series that didn't exist five years ago.
It was as if these critics hadn't watched The Phantom Menace, or had blocked out the vision of Darth Vader and Yoda plugging PC World and Vodafone in TV ads. If anything, an association with Angry Birds in 2012 is a step up for Star Wars, given its recent history.
That said, scepticism about such a partnership is understandable: when the world's biggest entertainment brand ever meets the most popular brand of the mobile apps era, the danger is compromise: a game so hemmed in by brand guidelines that it forgets to be fun. »
- Stuart Dredge
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