The Force is strong (and feathery) with new iPhone, iPad, Android and Windows Phone app
Angry Birds. Star Wars. The very thought of these two global entertainment brands coming together was controversial when first announced, with plenty of critics suggesting the Star Wars brand was somehow being sullied by the association with a mobile game series that didn't exist five years ago.
It was as if these critics hadn't watched The Phantom Menace, or had blocked out the vision of Darth Vader and Yoda plugging PC World and Vodafone in TV ads. If anything, an association with Angry Birds in 2012 is a step up for Star Wars, given its recent history.
That said, scepticism about such a partnership is understandable: when the world's biggest entertainment brand ever meets the most popular brand of the mobile apps era, the danger is compromise: a game so hemmed in by brand guidelines that it forgets to be fun. »
- Stuart Dredge
Similar News ItemsStar Wars: Episode IV - A New Hope (1977)
- Study Ranks American Actors’ British Accents, and Vice Versa (From Variety - Film News. 27 February 2017, 4:29 PM, PST)
- How Rey Star Wars Toys Changed the Action Figure Industry (From MovieWeb. 27 February 2017, 3:49 PM, PST)
- Original Cuts of ‘Star Wars’ May Finally, Possibly Be Re-Released for the 40th Anniversary [Updated] (From Slash Film. 27 February 2017, 3:30 PM, PST)
Star Wars: Episode I - The Phantom Menace (1999)
- Star Wars Fan Theory Proves E.T. Was a Jedi? (From MovieWeb. 25 February 2017, 12:14 PM, PST)
- Darth Maul as Supreme Leader Snoke? It's More Likely Than You Think (From BuzzSugar. 21 February 2017, 4:40 PM, PST)
- Great Job, Internet!: Look at how stupid your favorite movie villains almost were (From The AV Club. 20 February 2017, 10:25 AM, PST)
- Lamelo Ball Gets Pep Talk From The Game ... After Playoff Loss (Video) (From TMZ. 27 February 2017, 11:31 AM, PST)
- The Game Says Jay Cutler Can Save the 49ers ... Here's Why (Video) (From TMZ. 23 February 2017, 8:55 AM, PST)
- The Game Knows Why No One Likes Sean Kingston (Video) (From TMZ. 23 February 2017, 5:30 AM, PST)