7 November 2012 6:42 PM, PST | Deadline TV | See recent Deadline TV news »

Remember when in 2009 CBS put in development a comedy series based on the blog Shit My Dad Says? The racy title raised a lot of eyebrows throughout the project’s development process. The network toned it down to $#*! My Dad Says when it picked up the comedy to series, but still drew the wrath of watchdog Parents Television Council, which urged a boycott of the show. It seem like $#*! My Dad Says was the canary in a coal mine that tested the limits of how far creators can go with the use of foul language in titles and get away with it. While so-called “fleeting expletives” have gotten broadcasters in hot water with threats of steep fines, curse words slowly but surely have been creeping into show names. $#*! My Dad Says was followed by two projects during the 2010-11 development season that had “bitch” in the title: ABC’s Don »

- NELLIE ANDREEVA

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