7 November 2012 3:23 PM, PST | Deadline TV | See recent Deadline TV news »

Add the CBS chief to the gaggle of broadcast network execs who say that their soft early-season ratings mostly reflect changes in viewing habits — not dissatisfaction with their shows. “DVR usage has been growing, and streaming is pretty new, as is VOD,” Les Moonves told analysts in a call to discuss CBS Corp’s Q3 earnings. CBS shares are down about 10% since the fall season began, in part because investors are concerned about the ratings. (CBS is -17.6% in primetime among 18- to 49-year-olds for the first six weeks.) Things should improve, Moonves says, as Nielsen begins to count the growing number of viewers who watch shows on digital gadgets including smartphones and tablets. And he hopes to fold in many DVR users who record shows and watch them several days later. While the current system counts people who watch ads up to three days after a program airs, “we »

- DAVID LIEBERMAN, Executive Editor

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