7 November 2012 1:40 AM, PST | The Guardian - Film News | See recent The Guardian - Film News news »

Advertising in movies is fairly ubiquitous, but some films take creative license to malign the products in the storyline

In a scene from the new Denzel Washington film Flight, his character Whip Whitaker cracks open a can of Budweiser while behind the wheel of an aloft passenger jet.

The can of Bud may or may not have helped Whitaker miraculously land the plane safely after it suffers a mechanical failure, but Budweiser maker Anheuser-Busch has asked the film's distributor Paramount Pictures to obscure or remove the Budweiser logo from the film.

Flight premiered Friday and Anheuser-Busch said the film didn't ask for permission to use Budweiser in the film, though it's not really protected by trademark law.

The alcoholic Whitaker also drinks vodka often in the film though his tastes stretch across several brands, including Stolichnaya. The vodka's distributor said they didn't license the brand for the film and wouldn't »

- Amanda Holpuch

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