As indie makers know all too well, movie distribution is undergoing a major restructuring. The shift from analog media to digital production, post-production and distribution technologies not only changes how movies are made and distributed, but how people view them.
Theatrical moviegoing is declining; since 2002, ticket sales have declined by nearly 20 percent. Making matters worse, DVD sales are shrinking. And video streaming revenues, while growing, are doing so at a rate insufficient to make up the difference.
Readers of Filmmaker are urged to check out a recent article in the Los Angeles Times, “Now playing at a living room near you.” Its thesis is simple: “Indie films, finding it harder to compete at the box office, are turning to video on demand. Bachelorette made $418,000 in theaters, $5.5 million in VOD rentals.”
- David Rosen
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