11 October 2012 10:03 AM, PDT | Tubefilter.com | See recent Tubefilter News news »

1. There Is No Such Thing As Viral. In social media advertising, there are no accidental viral hits. Long gone are the days when one can simply 'post and pray', instead you've got to put a great deal of planning into the marketing of a viral video. This often requires as much work (sometimes more) than the production of a piece of creative. You've got to onboard online influence in advance, carefully plan when/where you post your video, etc. With 72 hours of content being uploaded to YouTube every minute, you've got to be prepared. For more on the topic, check out this post on Forbes. 2. Prepare To Walk Into The Valley Of Death. The internet is swift and unforgiving. It's a place where everyone has an opinion, and oftentimes the veil of anonymity will be amplified. You've got to be prepared for the fact that a campaign or message may »

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