After seeing the massive grosses come in for re-releases of The Polar Express, Walt Disney Pictures chairman Dick Cook wanted Robert Zemeckis and his performance capture studio, ImageMovers Digital, to come to Disney and make movies for them. Zemeckis, who had previously made the classic Who Framed Roger Rabbit for the company, was delighted to work with the company. Disney was especially pleased to hear his first project for Disney would be a performance capture reimagining of Charles Dickens' A Christmas Carol with Jim Carrey in the lead as Ebenezer Scrooge and the Ghosts of Christmas Past, Present and Future.
Of course, the film wasn't a smash hit but made a decent amount of money. Many admired its straightforward approach to the classic story (albeit with some minor alterations) but families didn't like the scary tone of the film. They blamed the marketing by Disney, which had promised a whimsical,