5 October 2012 9:20 AM, PDT | Thompson on Hollywood | See recent Thompson on Hollywood news »

Using the old "work-in-progress" canard, in a move not likely to please La's AFI Fest, which had booked Steven Spielberg's "Lincoln" as its closing night gala, Disney/DreamWorks has added "Lincoln" as Monday night's secret screening in New York. This allows a film to gain media attention and buzz without officially being part of the line-up. Last year Paramount took Martin Scorsese's unfinished 3-D "Hugo" to the festival at the last minute to build some cinephile-friendly buzz, which worked to propel the film into a must-see for adults and families alike. "Hugo" scored eleven Oscar nominations and five wins, tied with Best Picture-winner "The Artist." While less expensive than "Hugo," the $65-million historic drama "Lincoln" also needs to pull moviegoers and earn awards cred going into the competitive fall season. Here's my take on the new trailer and the film's marketing »

- Anne Thompson

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