24 September 2012 11:09 AM, PDT | The Wrap | See recent The Wrap news »

Jimmy Kimmel and Tracy Morgan lit up Twitter on Sunday night with a stunt asking audiences to tweet about Morgan passing out on stage (he faked it). Though the gimmick fell flat on the comedy front, perhaps every presenter at the Emmys should have pleaded with the Twitter set as well. The 2012 Emmys flopped on the social media front in comparison to this year's other prominent awards shows. While the Grammys, Video Music Awards and the Bet Awards set new records across Twitter, Facebook and assorted TV companion apps like GetGlue, the »

- Lucas Shaw

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