24 September 2012 2:22 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

'Googling yourself is just weak dope'

Everyone on Twitter is aware of its addictive pitfalls. Here is the nastiest of all: the vanity search. Typing your own name into the search field. Googling yourself was just weak dope – a gateway drug to the evil crack cocaine of the Twitter vanity search. It's a compulsive vice that can prey on anyone whose name appears in print: sports stars, actors, media personalities, all the way down to the humblest … erm … film reviewers. Ahem.

Occasionally, in conversation with a media figure, I will ask if they have ever gone in for the Twitter vanity search. Invariably, their faces will form an elaborate expression of bafflement, perplexed at the mere existence of such an activity, as if I had asked them about nude golf. "What an absurd idea. Ha! Ha! You mean actually putting your own name in? To find out, in a 10th of a second, »

- Peter Bradshaw

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