20 September 2012 8:51 AM, PDT | ShockYa | See recent ShockYa news »

Relativity Media and Zynga have announced their partnership to promote the studio’s upcoming horror thriller ‘House at the End of the Street’ through the world’s leading provider of social games services. Zynga’s popular social game CityVille is sponsoring a movie ticket promotion, which marks the first time the game service has done an in-game ticket giveaway. Zynga will use high profile in-game editorial placements to chose a select group of CityVille gamers to receive the special offer while playing. The trailer for ‘House at the End of the Street,’ which opens tomorrow, will appear on an in-game platform. After viewing the full trailer, CityVille players will have the chance to  [ Read More ] »

- Karen Benardello

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