19 September 2012 11:18 PM, PDT | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

From the looks of this first poster, the characters in Michael Bay's next film are going to be fueled by protein shakes, and lots of them. With Pain and Gain, Bay is leaving the Transformers universe behind (for now) and muscling his way into Florida’s underbelly. The poster is simple, little more than a massive arm gracing the label of a protein powder bucket. The simplicity makes sense, considering this is supposed to be a smaller-scale project, at least compared to the Transformers films. Photos: 7 Music to Movie Directors: Michael Bay, David Fincher, Spike Jonze The Paramount Pictures

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- Aaron Couch

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