Y&R hunts for Sydney CEO, scraps regional structure after Howcroft exit to ‘get closer to clients’

Y&R COO Jason Buckley: "Sydney is our focus"

Y&R Brands is searching for a CEO to run its misfiring Sydney operation – but is not looking to directly replace Australia and New Zealand boss Russel Howcroft, whose departure to Channel Ten was confirmed yesterday.

The Wpp creative network is looking to build its individual offices rather than opt for Australasian group structure – with Sydney “most in need of attention”, newly appointed COO for the Sydney operation Jason Buckley told Mumbrella.

“The business plan is to focus on improving our city structures, and get closer to our existing clients,” said Buckley. “Melbourne is performing well, Brisbane and New Zealand are hotting up. We know there’s a lot of work to be done to improve in Sydney.”

The company has been looking for a Sydney CEO for four months, since the Howcroft switch to Ten was known.

“Sydney is
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