19 September 2012 8:55 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

Producer Scott Rudin, publishing executive Frances Coady, Barry Diller's Iac and epublisher Atavist are joining forces to form Brightline, an all-new multiplatform publishing effort. Brightline will publish both short and book-length original fiction and non-fiction works, with a mid-2013 launch expected for the first titles. The company has not yet signed its first author.  The New York Times reported that Brightline is willing to pay "big advances" to attract top talent. "Nearly every film I've produced has started with a piece of first rate literary material. Nothing tops it. The opportunity to play a role

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