17 September 2012 6:52 AM, PDT | EW - Inside Movies | See recent EW.com - Inside Movies news »

It is unfair to stereotype the British people as a staid, uptight bunch. But their new poster for James Bond’s next film adventure, Skyfall, seemingly plays into that impression. Last week, Sony released their one-sheet for American audiences, and the image was one of action: Daniel Craig, dressed in an un-tied tuxedo, sliding on his back while taking aim with his pistol. The shot itself conjured up the Bond music in an instant.

Bond is much more formal in the new poster for the Brits. He’s buttoned up. He cradles his gun like it’s nothing more than a drink, »

- Jeff Labrecque

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