13 September 2012 2:06 PM, PDT | The Wrap | See recent The Wrap news »

Britney Spears and Demi Lovato's arrival at "The X Factor" judging table propelled Wednesday's premiere to a curious new record – most social TV season premiere ever. According to Bluefin Labs, one of a number of companies tracking social interaction around television, season two's debut episode of "The X Factor" prompted 1.4 million social media comments. That bests any other season premiere to date, excluding sports programming and special events. That figure is also seven times greater than what "The Voice" registered for its Monday night season premiere. Trendrr, which also monitors social interaction »


- Lucas Shaw

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