7 September 2012 8:07 AM, PDT | Deadline TV | See recent Deadline TV news »

The studio will launch the effort September 18 by releasing Prometheus – Fox‘s biggest title so far this year — three weeks ahead of DVD and Blu-ray, and VOD. There’ll also be more than 600 films offered under the program branded Digital HD. The big change, though, is that Fox now plans to offer movies ahead of traditional home video, in most cases by about two weeks. It will do that with upcoming releases including Abraham Lincoln: Vampire Hunter, Ice Age: Continental Drift, The Watch, and Diary Of A Wimpy Kid: Dog Days. Amazon, CinemaNow (Best Buy), iTunes, PlayStation, Vudu (Walmart), and Xbox are on board to sell the films — likely for just under $15. That would represent a discount from previous movie downloads, which typically sold for about $20. In addition to being able to download movies, consumers will have streaming rights. But it could be complicated: Walmart is the only retailer on »

- DAVID LIEBERMAN, Executive Editor

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Abraham Lincoln: Vampire Hunter (2012)
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