5 September 2012 5:00 AM, PDT | Comicmix.com | See recent Comicmix news »

Back in the mid-70s the astonishingly gifted Neal Adams pointed out – in context of something else – that the issues of Detective Comics he drew outsold those Frank Robbins drew. Let me state: Neal was not putting Frank’s work down.

Nonetheless, I felt that comment lacked veracity, so – being an honest-to-Crom obnoxious brat hotshot at DC Comics at the time – I looked up the sales figures. It turns out Frank’s issues actually sold slightly better than Neal’s on average. But in those days of newsstand-only comics, the all-important sell-through percentages – that is, the percentage of comics sold out of the total print run – was a couple points higher. And each point over breakeven is pure profit, each point significant to the publisher and to the success of the title.

I am not putting Neal down; I think most people would have suspected his work would outsell Frank’s. »

- Mike Gold

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