Imagine if the gorgeous Kareena Kapoor was to land before you in a seaplane. Better still, she cutting her birthday cake with fans around? Well, it's not dream anymore as its utter reality, courtesy the marketing strategy of Disney Utv.
As a part of their upcoming film Heroine's promotions, the films makers have organized a special interaction with the media on board a cruise ship in Dubai in which Kareena will be 'arriving' in a seaplane. Talking about the unique strategy, Disney Utv's Amrita Pandey (Exec Director- Syndication) said that they wanted to match the vibe and the style of the promotion with the glitz and the glamour of the film.
If that wasn't enough, Kareena will be celebrating her birthday (September 21) with her fans by cutting a cake in single screen theatres. Madhur said they will have a blast with the people (her fans) who have given her so much love. »
- Bollywood Hungama News Network
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