30 August 2012 5:46 PM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

The long Labor Day weekend will see Brave and The Avengers dramatically up their theater counts at the North American box office in an end-of-summer push. Madagascar 3: Europe's Most Wanted also is increasing its presence -- which, combined with Brave, will make life difficult for the independently distributed kids pic The Oogieloves in the Big Balloon Adventure.

Oogieloves, directed by Matthew Diamond, opened to a dismal $102,564 from 2,160 theaters on Wednesday for a per-screen average of $47. Distributor Kenn Viselman, who was instrumental in bringing Teletubbies to American

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- Pamela McClintock

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The Avengers (2012)
Brave (2012)
Madagascar 3: Europe's Most Wanted (2012)

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