Is The Best Way To Market a New Series To Let People See It Early Online?

  • Indiewire
Is The Best Way To Market a New Series To Let People See It Early Online?
Yesterday the pilot for "The Mindy Project," "Office" star Mindy Kaling's new TV series, went live online courtesy of Hulu, almost a full month before the show's scheduled on-air premiere on September 25. Also getting an early internet preview window is fellow Fox comedy "Ben and Kate," starring Nat Faxon and Dakota Johnson as a brother and sister who end up moving in together as adults, set to premiere on the same day as "The Mindy Project." While cable networks like HBO, Showtime, Starz and AMC have been offering up the first episode of their series online as a way to potentially lure new subscribers, for the networks, it's become more a question of marketing. Last year Fox's "New Girl" was rolled out online ahead of its premiere on the network, and earlier this year ABC did the same thing with "Don't Trust the B---- in Apartment 23." NBC is slated
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