24 August 2012 4:04 PM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

'Throughout the advert he wears only a pair of bright yellow shorts and shows himself how life should be lived'

Popular culture has given us some memorable alter egos, from Killer Bob in Twin Peaks to Fight Club's Tyler Durden. Now we have the star of the new Peugeot 208 advert. (We don't catch his name, so let's call him the Peugeot Pervert.) It begins when a complete loser (the side parting, grey cardigan and empty face are a giveaway for students of physical characterisation) finds a human-shaped package. It's not his daughter, wrapped in plastic, but the unfettered version of himself, who has 'I Am Your Body' tattooed on his otherwise naked chest. Throughout the advert he wears only a pair of bright yellow shorts – a look that has you hoping he'll bound into the nearest working men's club, endeavouring to spread the love – and shows himself how life should be lived. »

- Rob Smyth

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