16 August 2012 9:57 PM, PDT | Digital Spy | See recent Digital Spy - Movie News news »

The Voice has unveiled a new promo for its upcoming third season. The video sees coaches Christina Aguilera, Adam Levine, Cee Lo Green and Blake Shelton discuss the "bigger and better" new shows, as well as their growing rivalry with one another. Shelton jokes that Aguilera and Green have "a lot to prove" having not yet had a winner on the show, while the 'Dirrty' singer admits that "the competitiveness has taken a turn". The NBC singing contest previously released a spoof martial arts-themed video featuring a cameo from Bruce Jenner to promote the new season. The Voice executive producer Mark Burnett (more) »

- By Christian Tobin

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