16 August 2012 5:17 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Reality TV show averages 12.9% audience share on Channel 5, double the network's 9pm ratings in the past three months

Celebrity Big Brother began its third series on Channel 5 in the past year with 2.7 million viewers on Wednesday night.

The long-running reality TV format averaged a 12.9% audience share on Channel 5 over two hours from 9pm, double the network's ratings in the slot in the past three months.

Celebrity Big Brother made its Channel 5 debut with 5.1 million viewers and a 21.9% share in August 2011, while the second series launched with 3.5 million and 15.9% in January.

Wednesday night's 9pm competition included the launch of the ninth series of Who Do You Think You Are? on BBC1 featuring Samantha Womack (4.7 million/20.1%), BBC2's Vexed (1.2 million/5%, including 74,000 on BBC HD), ITV1's live coverage of England's 2-1 friendly win over Italy (7.30pm-10.10pm: 4.1 million/18.5%) and Channel 4's 24 Hours in A&E (2.4 million/10.1%).

Following the CBB launch, Celebrity Big Brother »

- Jason Deans

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