1 August 2012 8:30 AM, PDT | The Film Stage | See recent The Film Stage news »

“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.

August isn’t fooling around with a ton of releases spanning both big budget and independent productions. I couldn’t even begin to talk about them all here—sorry Sparkle—but there sadly aren’t many designs worth mentioning anyway.

A lot of rehashed ideas litter the slate to accompany the sequel/reboot material they’re advertising and only an inspired viral campaign from the king of artistically minded posters saves us from mediocrity. Festival season better come soon or I won’t have enough worthy work to »

- jpraup@gmail.com (thefilmstage.com)

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