25 July 2012 10:15 AM, PDT | WeAreMovieGeeks.com | See recent WeAreMovieGeeks.com news »

Arc Entertainment, Whitewater Films and Matthew Lillard are taking the unconventional approach of launching the theatrical release of Lillard.s directorial debut, Fat Kid Rules The World, via the Vans Warped Tour and Tugg.com this summer. Through a series of promotional events and public appearances on the Warped Tour, Lillard is directly engaging the film’s punk rock fan base so they can set up Tugg screenings of the film along the course of the tour and anywhere else in the United States. Tugg is a collective action web-platform that enables individuals to choose the films that play in their local theaters.

To get tickets, visit: http://www.tugg.com/titles/fat-kid-rules-the-world

Produced by Whitewater Films, the film won the Narrative Feature Spotlight Audience Award at the 2012 SXSW Film Festival and the Kickstarter campaign to support the domestic release raised over $150,000.

Fat Kid Rules The World stars Jacob Wysocki (Terri, »

- Michelle McCue

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