23 July 2012 5:38 PM, PDT | Encore Magazine | See recent Encore Magazine news »

I was going to write a news story about this video. But I can’t do it justice. Just watch it, if you dare.

You may not want colleagues looking over your shoulder while you do though.   

Grim but compelling, isn’t it?

It was created by Naked Communications Melbourne for men’s skin care range Oxy, which is managed by Mentholatum. Man sized problems indeed.

Horrific as it is, I bet it goes viral.

It takes in clips that already existed on YouTube. I’m never going to be able to listen to In The Hall Of the Mountain King again.

This is a great example of when great strategy does not demand a big budget solution.

As Naked’s Adam Ferrier puts it: “The idea came from the simple insight that guys like watching videos of guys squeezing big pimples. It speaks to our target much more authentically than the glossy, »

- mumbrella

Report a problem

Similar News Items

Night of the Howling Beast (1975)

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners