7 July 2010 3:30 PM, PDT | MTV Multiplayer | See recent MTV Multiplayer news »

Xbox Live will try to rake in some new cash in 2010 with its Gold Family Plan and access to new programming from Espn. They're already coming off of a record year, though, if Microsoft's numbers are to be believed. The company claims that 25 million paying users and movie and TV downloads over the last year put them over the billion dollar mark for annual earnings.

Info supplied to Bloomberg by Microsoft COO Dennis Durkin indicated that total revenue for Xbl topped $1.2 billion in the most recent fiscal year, making the service a bigger cash cow than some analysts predicted.

"The old playbook of 'launch and leave' is a relic of the past," Durkin wrote. "Today with Xbox [L]ive, it's now about 'launch, sustain, retain' by continually adding new content that enhances the original experience."

Given all of the upcoming interface features Microsoft announced at E3 in June, 2010-2011 should be »

- Brian Warmoth

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