Australian start-up Posse has relaunched after a new round of investment.
The start up was formerly a music event ticketing peer-to-peer site, but closed down and relaunched after deciding that the core idea was not scalable in the Australian market.
The company has retained its name and online properties, but has an entirely new strategy and revenue model.
Posse CEO Rebekah Campbell told Mumbrella that although the company had undergone a significant shift in direction from the venture originally granted $758,000 in funding from the ministry of innovation, among other funding sources, “A lot of the value of the company is in the learnings.”
Posse is now a social platform that allows users to share their favourite places from all over the world with friends, and gives retailers the opportunity to recognise or reward their best customers.
The platform uses Facebook to connect users, who display their favourite retailers on a virtual street,...
The start up was formerly a music event ticketing peer-to-peer site, but closed down and relaunched after deciding that the core idea was not scalable in the Australian market.
The company has retained its name and online properties, but has an entirely new strategy and revenue model.
Posse CEO Rebekah Campbell told Mumbrella that although the company had undergone a significant shift in direction from the venture originally granted $758,000 in funding from the ministry of innovation, among other funding sources, “A lot of the value of the company is in the learnings.”
Posse is now a social platform that allows users to share their favourite places from all over the world with friends, and gives retailers the opportunity to recognise or reward their best customers.
The platform uses Facebook to connect users, who display their favourite retailers on a virtual street,...
- 7/10/2012
- by Cathie McGinn
- Encore Magazine
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