1 July 2012 9:11 AM, PDT | The Playlist | See recent The Playlist news »

Rareified air. This weekend's box office took cinematic moneymaking to a new high, with four movies registering eight-figure Fridays for the first time in history, leading to a bonanza that almost every studio enjoyed. Leading the way and outdoing all expectations was "Ted," the teddy bear-Marky Mark bromantic comedy that brought in a spectacular $54.1 million. It marks the third highest R-rated opening of all time behind "The Hangover Part II" and "Sex And The City."

While they come from very different schools of comedy, Seth MacFarlane's directorial debut is positively Apatovian, in that it heralds the arrival of a major mid-to-low budget creative force to studio filmmaking. While this is only the first film from the creator of "Family Guy" (and it shows), it ranks as one of the all-time top live-action opening weekends for a first-time filmmaker, behind only this year's Rupert Sanders-helmed "Snow White and the Huntsman »


- Gabe Toro

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