11 June 2012 6:02 AM, PDT | The Playlist | See recent The Playlist news »

Well, "Prometheus" is a success (at least financially), openingly strongly this weekend with the best R-rated numbers since "Paranormal Activity 3" last fall. But if you've now seen the movie and think that's all there is, guess again. The viral campaign for the movie continues with a new video, a book and a mysterious date to keep the chatter going.

For those that stuck around for the end credits, they were directed to a new website: www.whatis101112.com What will you find there? A brief video with Peter Weyland (Guy Pearce) saying “I am a law only for my kind, I am no law for all” and for some reason a big book cover for Friedrich Nietzsche's philosophical classic "Thus Spake Zarathustra" with the quote "What is great in man is that he is a bridge and not the end" gracing the cover. How this all ties into »

- Kevin Jagernauth

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