31 May 2012 2:15 PM, PDT | Vulture | See recent Vulture news »

History's just-wrapped Hatfields & McCoys drew a lot of viewers during its bloody three-night run, wrapping up last night with a undeniably impressive audience of 14.3 million battle-hungry souls. Nothing on cable — or, most likely, broadcast TV — will draw a bigger crowd this week. And when Emmy nominations are announced later this summer, do not be surprised if Kevin Costner's comeback vehicle ends up with a slew of nominations (perhaps more than anything else on TV this year, given the so-so competition in the long-form categories). But without spitting in the face of History's success (did anyone else notice how many loogies were tossed during H&M?), we feel compelled to point out one notable fact about the whole event: Its massive popularity was driven by older viewers. Lots and lots of older viewers.Consider Monday's premiere episode: While it attracted 13.9 million viewers overall, only 4.9 million were adults under the »


- Josef Adalian

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