28 May 2012 7:25 PM, PDT | Alt Film Guide | See recent Alt Film Guide news »

MIB3: Will Smith, Men in Black 3 Will Smith / Tommy Lee JonesMen In Black 3 Box Office: Badly Trails Men In Black, Men In Black II Why the underwhelming (estimated) Men in Black 3 opening-weekend performance at the domestic box-office? Barry Sonnenfeld’s film has an acceptable 73% approval rating among Rotten Tomatoes‘ top critics (with a so-so average rating of 6.3/10). In any case, movies such as Men in Black 3 are review-proof because people who go to big action / horror / trademarked movies / franchises on the first weekend usually don’t bother reading reviews. What then? Well, as mentioned in a previous article, one possibility is that Will Smith hasn’t made a movie in four years. And Smith’s pre-MIB3 release, the Gabriele Muccino-directed $55m-budgeted Seven Pounds, was a major box-office disappointment, grossing only $69.95m in North America. (Internationally, Seven Pounds performed better — though without reaching blockbuster status: $98.21m. »

- Zac Gille

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