25 May 2012 2:00 PM, PDT | The Wrap | See recent The Wrap news »

The brilliance of Facebook is its ability to beguile its 900 million-odd users into building digital heaps. Some of them are called "fan pages" and are devoted to celebrities, TV programs, political causes, commercial products, and so on. (Brands do this as well, but that's another column.)  While people may believe this merely builds a social network containing real-world friends and virtual like-minded ones, we're actually just worker ants in Facebook's ingenious business model, clicking and getting friends to click "like" buttons on these and other pages. A page created by an »

- Edward Jay Epstein

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