11 June 2010 9:05 AM, PDT | The Hollywood Reporter | See recent The Hollywood Reporter news »

The aliens from Sony's "District 9" scored big during The Hollywood Reporter's 39th annual Key Art Awards.

Honoring the best in movie marketing, Friday's event at Vibiana in downtown Los Angeles saw "District 9" take home 11 awards, including the best-in-show prize for its integrating marketing campaigning as well as three other best-in-show laurels for its outdoor advertising (built around its "Bus Stop for Humans Bus Shelter"), TV spots and digital campaign.

The awards ceremony culminated with Sylvester Stallone receiving the Visionary Award, given annually to a filmmaker who inspires movie marketers.

"At the end of the day, there is no question that Sylvester Stallone delivers great product," THR publisher Lori Burgess said before calling Stallone to the candlelit stage at what once was the altar of the former St. Vibiana Roman Catholic cathedral, which has been converted to a party space. "He's put his stamp on film like very few people of his generation. »


- By Gregg Kilday

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