16 May 2012 10:10 AM, PDT | PEOPLE.com | See recent PEOPLE.com news »

Sacha Baron Cohen kicked off the tradition of Cannes publicity stunts Wednesday when he appeared as his latest alter ego to promote his new comedy, The Dictator. Cohen arrived atop his camel, Osama, bringing the iconic Croisette promenade to a standstill in the process. Four-legged arrivals aside, this year's Cannes Film Festival promises to be one of the most star-studded in years with some of Hollywood's biggest names scheduled to appear. Bruce Willis and Bill Murray were also photographed Wednesday on the red carpet for Wes Anderson's Moonrise Kingdom, which opens the festival. Others on the list of expected »


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