Johnny Depp/Tim Burton/Dark Shadows: Costly Box-Office Misfire

Dark Shadows: Michelle Pfeiffer in the old Joan Bennett role, Elizabeth Collins Stoddard Unlike Joss Whedon / Chris Evans / Chris Hemsworth’s The Avengers, Tim Burton / Johnny Depp’s Dark Shadows isn’t about to break any box-office records. The latest Burton / Depp collaboration — also featuring Michelle Pfeiffer and Chloë Grace Moretz — opened with a disappointing $9.72m (including $550k from Thursday midnight screenings) at 3,755 North American locations. Dark Shadows is expected to finish its first domestic weekend with $27-28m — or less than the amount ($29.1m) The Avengers earned on its second Friday out. [See also The Avengers Movie to Break Another box-office Record?] Dark Shadows distributor Warner Bros. had been expecting at the very least a $35m opening weekend. Burton and Depp’s previous collaboration, Alice in Wonderland, debuted with $116m in March 2010. In fact, even Sweeney Todd: The Demon Barber of Fleet Street, which scored $9.3m on opening weekend in December 2007, sold more tickets than Dark Shadows. Making
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