Whitehead joins from Ignite Media Brands, where he was head of digital.
He will report to Ian Chambers, VP, international, IGN Entertainment. Chambers said: “With his considerable entertainment and media experience, James’ appointment underlines our ambition and commitment to take our brands to the next level in Australia.”
Whitehead added: “IGN is a fantastic entertainment brand that’s growing quickly in Australia, with leadership positions in both gaming and men’s lifestyle media. We have ambitious plans to continue building and developing our commercial and consumer offering in Australia, and I’m excited about leading a talented team that have already taken a regional outpost and transformed it into a globally respected cornerstone of IGN.”