6 May 2012 9:20 PM, PDT | Filmmaker Magazine - Blog | See recent Filmmaker Magazine news »

A filmmaker asked me, “Do you think I can raise $400,000 on Kickstarter?” I told her that that sounded like a lot. Start-up technology companies using Kickstarter as, essentially, a customer-financed pre-buy platform, are raising in the seven figures. But $400,000 would be on the high-end of a feature film raise. Blue Like Jazz raised about $350,000, and that was based on a New York Times best-seller. Koo did great with Man-Child, scoring about $125,000, but he spent a couple years seeding his campaign by building an audience at No Film School.

But as I was talking, I realized the question really is, how big is your network? After all, Kickstarter is not a funder, an entity; to borrow a line from Soylent Green, “Kickstarter is people!”

So, how many people do you know? How many friends, and then how many friends of friends? When you send out a fundraising plea, how far will it ripple? »

- Scott Macaulay

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