1 May 2012 9:30 PM, PDT | Tubefilter.com | See recent Tubefilter News news »

Today marks the final day of the Digital Content NewFronts with a jam-packed schedule including the highly-anticipated YouTube Brandcast from Dcnf Founding Partner Google/YouTube. This year YouTube has made an unprecedented commitment to premium programming, investing $100 million into its Original Channels initiative, which launched at the end of last year with the announcement of nearly 100 new channels. "We're really looking forward to meeting with our clients to talk about brand building opportunities across Google and YouTube," said Lucas Watson, VP of global video sales for YouTube. "We think this series of events will be a great forum for important industry discussions and we look forward to advancing the conversation." Complementing the YouTube Brandcast are Market Partner events the MiTu Network NewFront & Reception and the MediaLink NewFronts Closing Night Party, and Industry Partner event the Iawtv Leadership Luncheon, presented by My Damn Channel, Revision3, and Tubefilter—catch our live stream »

- Drew Baldwin

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