1 May 2012 6:50 AM, PDT | Tubefilter.com | See recent Tubefilter News news »

Funny or Die’s Vice President of Branded Entertainment, Chris Bruss made a handful of announcements at this week’s Digital Content NewFronts Showcase hosted by Iab. One of them was the online comedy destination and new media studio is developing an original web series with actor, producer, and objection of Steven Soderbergh’s direction Don Cheadle. Don Cheadle Is... is slated to be a three-part series featuring the Academy Award nominee in which he re-invisions a popular character from our collective memories in each installment. That character could be Johnny Appleseed, Scrooge McDuck, Alf, John Henry, or any other individual, anthropomorphic animal, or superhero prominent in American folklore or pop culture. “We’re great at getting celebrities to play in our playground,” Bruss told the packed house of advertisers and brands at Iab’s Ad Lab. Don Cheadle Is... (as well as good chunk of Funny or Die’s »

- Joshua Cohen

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