24 April 2012 8:00 AM, PDT | Deadline TV | See recent Deadline TV news »

Michael Rosenberg, Entertainment One’s Svp Original Scripted Series Programming, has been promoted to Evp U.S. Scripted Television. In his new position, Rosenberg will oversee eOne’s TV Development, Current Programming and Production department. As the Canadian company is streamlining operations to establish a U.S. outpost dedicated to serving the American TV marketplace, Rosenberg will shepherd these efforts. “My goal is to focus on seeking out high-quality projects and ideas that really resonate with Us audiences,” said Rosenberg, who will continue to be based in Los Angeles and report to eOne Television’s CEO John Morayniss. Rosenberg’s promotion comes on the heels of the exit of Noreen Halpern, eOne Television’s head of scripted programming, in February. Rosenberg is shepherding eOne’s development slate, which includes Steven Bochco’s drama series Evolution; drama Upstate, from Philip Seymour Hoffman and writers Brett C. Leonard & Bob Glaudini, which is »

- NELLIE ANDREEVA

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