Satc exposed for paying celebs to tweet about Kangaroo Island, agency: ‘It’s not illegal’

The South Australian Tourism Commission has come under fire from MediaWatch for paying celebrities to tweet positive things about Kangaroo Island.

The ABC show last night revealed that celebrities including celebrity chef Matt Moran, Australian idol contestant Shannon Noll and TV presenter Sophie Falkiner have been paid to Spruik the destination.

The revelation comes one month after Satc launched a TV-led ad campaign for Kangaroo Island, created by Adelaide agency Kwp!.

MediaWatch came across an email circulated from a publicist, which read:

I have been contacted by South Australian Tourism and they are looking for high profile celebrities with a high twitter following to tweet about Kangaroo Island. They will pay $750 plus Gst for one tweet. They don’t want to tweet to appear endorsed, rather an organic mention, injecting your own personality into the tweet.

The Satc’s director of marketing communications David O’Loughlin confirmed to Mumbrella that
See full article at Encore Magazine »

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