11 April 2012 7:17 AM, PDT | Deadline TV | See recent Deadline TV news »

Btig’s Rich Greenfield is one of the few media analysts who also seems to use and critique just about every video gadget that’s ever been made. So people who are betting that Apple is about to make huge profits from a TV set that will revolutionize consumers’ relationship with the tube should pay attention to his warning this morning: It “will take longer to come to fruition than investors are likely expecting.” His view jibes with that of his Btig colleague, Walt Piecyk, who on Monday downgraded Apple to “neutral,” in part because of his conclusion that ”no Apple TV will be released this year.” The belief that Apple is about to upend the TV market, just as it has done with music and phones, spread last year. Steve Jobs’ biographer Walter Isaacson quoted the late CEO saying that he finally “cracked” a way to make the viewing process simple and elegant. »

- DAVID LIEBERMAN, Executive Editor

Report a problem

Similar News Items

Steve Jobs (2015)
Walter Isaacson

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners