10 April 2012 4:53 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

The Hunger Games and the not unfamiliar American Reunion and Titanic 3D dominate during the long weekend at the Us box office

It's fair to say The Hunger Games has exceeded expectations. Lionsgate's action thriller was always going to perform strongly, but nobody in their wildest dreams predicted $460m (£290m) worldwide box office after three weeks. That's what the movie has grossed to date, and at this rate it will reach the half-billion threshold. That is an extraordinarily mouth-watering number for the studio's top executives because there are two books still to go in what is now an established property – and, therefore, there is likely to be three more movies if they split the finale in two a la Twilight and Harry Potter. And everyone knows what happens to sequels of hits – it's the gift that keeps on giving.

You have to admire the studio's well calibrated social marketing »

- Jeremy Kay

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