9 April 2012 9:10 PM, PDT | Tubefilter.com | See recent Tubefilter News news »

The latest addition to the online video canon of Advertising That Is Advertising Because It’s All About How It’s Not Advertising stars Joel McHale as a difficult-to-deal-with spokesman for the Nintendo 3Ds. The three-minute-and-33-second online video spot was released on Nintendo’s YouTube channel and is a blatant shill for the portable game console (which doesn’t require users to wear headgear like this) by way of having its principal actors spend the majority of those three-minutes-and-33-seconds explaining how the video spot is not a blatant shill for Nintendo’s portable gaming console. McHale also references and/or shares the video frame with classic YouTube videos, perennially appealing base activities often documented in online video, Mario and Luigi, and a handful of bikini-clad models (whose attire happens to match some of the colors in which you purchase your very own a 3Ds). The advert (dubbed Joel McHale »

- Joshua Cohen

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