16 March 2012 6:54 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Fellini, Lynch and Bergman have all made adverts, so why shouldn't Anderson? Maybe because he's ended up making The Royal Tenenbaums with none of the plot or pathos

You don't need to see the credits for the newish Hyundai Azera ads to know they were made by Wes Anderson. The first shouts Tenenbaum, the second drips Zissou. The question that has sent the New Yorker, Slate and others into twitters over the last few days is whether these ads make Anderson a "sellout".

Anderson's style is actually a great fit for advertising. It's tough to get viewers to pay attention to a TV ad, especially after they've seen it (and hated it) once. But Anderson packs in so much detail, one YouTube commenter said he'd been sitting in front of the first frame for 30 minutes, soaking up the visual jokes. Now that's sticky advertising.

But is it a sellout? The wise have stroked their beards, »

- Chris Michael

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