8 March 2012 1:50 PM, PST | Deadline | See recent Deadline news »

Breaking: Reese Witherspoon has just announced a new production banner to produce film vehicles. Hopefully, Witherspoon will generate some that portray her in the sassy way that audiences want to see her. Whether it was Water for Elephants or the recent stiff This Means War, Witherspoon has gravitated toward characters that are kind of passive. What happened to the sassy heroine of Election, Legally Blonde and Walk The Line. This Means War was a big setback for up and coming leading men Tom Hardy and Chris Pine, but most in Hollywood felt that Witherspoon bore the brunt of that misfire. Here’s hoping she gets back to the sass that got her to $15 million a picture. Reese Witherspoon and Bruna Papandrea have joined forces to launch a new production banner, Pacific Standard. The duo will fold a number of projects into the partnership from their pre-existing shingles Type A Films and Make Movies. »


- MIKE FLEMING

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