13 February 2012 5:56 PM, PST | Huffington Post | See recent Huffington Post news »

Within hours of her untimely death, Whitney Houston was fast on her way to becoming a hot commodity, joining the ranks of other famous artists who have achieved the dubious distinction of great commercial success beyond the grave.

Houston’s most famous song, I Will Always Love You, was the most downloaded single on iTunes the day after her death, sales spurred by fans such as the one who blogged that the Queen of Pop sang “the soundtrack to my life.”

The demand for her singles and albums will only continue to soar in the days and weeks ahead, Theo Peridis, a professor of strategic management at York University, told CBC News in a phone interview Monday.

“It’s a very predictable pattern that happens with all famous artists. They become valuable commodities. If they were shares, you would see Bay Street buying them up,” said Peridis.

“Fundamentally, it’s »


- CBC

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